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Monday, December 6, 2010

Shoot Me An Inbox To Remind Me

I read these words this morning from a company to an individual who asked for information.

I can almost understand what that means, but I'm not sure.  I figure it means: send an email to my inbox that repeats what you just told me and I'll follow up later when I can think about what you want.

Unpacking the code language that has evolved through Internet use is an ongoing job because the tools of technology are forging forward at a pace that is faster than my preferred speed of moderate to slow.

Blinking, I work to keep up, occasionally, thankfully stumbling upon someone else who operates at the speed of courtesy as I know it.

That happened recently with the Fischer Honey Company.  Using the Internet I tracked down a contact number at their home base in Arkansas, and sent Miss Ann a message something like, "I can't find your honey locally any more and I want to buy some.  Can you help me?"  (Actually, I think I wrote something like "My sweet tooth is aching for some honey.  Can you help me?"  But I'm not sure I sent that message. I just remember writing it.)

Miss Ann didn't direct me to shoot her an inbox.
Miss Ann promptly wrote:  How much do you want?  These are the sizes we offer.
I'll ship it as soon as possible. 

I drooled, then chose what I wanted. The honey arrived within a week.  I paid for it.  I said thank you, thank you, and I looked like a hero to the people in my family who also wanted the honey and were equally exasperated by the lack of the supply of Fischer honey locally.

People who love honey take their honey seriously, and Fischer honey is seriously delicious--not like the sugar-watered kind that you find in cute containers that people get used to and which results in amnesia: people who eat a lot of that so-called honey forget how good real raw honey can taste.
Fischer's product, like their service, reminded me that the speed and language of doing business keeps changing, but the dynamic that is true for customers and salespeople is the same:  match the product sweetly to the consumer. 

And in the case of the Fischer Honey Company, the experience is a very sweet one indeed.

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